WINNIPEG − Are you ready for one of the most exciting events of the summer? Folklorama, the largest and longest-running multicultural festival in the world will kick off in style on Saturday, July 30, 2011, at 4 p.m.

New smartphone app marks the launch of a more interactive era in the Folklorama experience.

WINNIPEG ― The largest and longest-running multicultural festival in the world has officially gone mobile. Folklorama’s new free smartphone application is now available to the public for iPhone and iPad — with a BlackBerry version coming very soon.