“The way to gain a good reputation, is to endeavor to be what you desire to appear.” – Socrates

“Do what you do so well that they will want to see it again and bring their friends.” – Walt Disney

Whether you want it or not, it is always about customer service. It does not matter if you are a big company, a solopreneur or an employee. You owe your clients (meaning those who pay you in exchange for your services or products) the right to expect the best and most professional attitude from you at all times.

“You have enemies? Good. That means you’ve stood up for something, sometime in your life.” - Winston Churchill

When it comes to business, there will always be people ready to pinpoint your slightest faults and sing you the good old “I told you so” when success does not come fast enough. And the more you try to be yourself, the more they will tell you that you need to listen to them. That you have been doing it all wrong. That you are a dreamer.

“We have this huge translation project for you. 40k words. Deadline: one week. What is your best rate?”

“This is considered a rush job. My rate is usually higher in this case. It is also determined by the technicality of the document. I need to see a sample.”